Visitors to each fair and tour stop had the chance to win samples, buy products and even receive a free makeover inside the Almay Simply American tour bus. Almay handed out over 53,698 samples and gave 5,362 makeovers during the tour.
“As a brand we feel incredibly proud to be sponsoring the USO and partnering with them and raising money,” Almay Vice President of Marketing Jill Krakowski said at the second-to-last tour stop in Fort Hood, Texas.
Patrons also had the chance to take photos and share them on social media with the #SimplyAmerican hashtag.
In total, Almay donated $252,452 to the USO through its Simply American campaign.
“When they come off the bus and they’re made over … and then there’s the American pride component … it’s memorialized [with the photo and hashtag],” Krakowski said. “And its kind of a really cool way to activate and engage people.”